Vision
A family uniform
that is never a uniform.
A young couple buys their first Life Set. A year later there is a Mini version. Then Kids. Then Baby. The brand grows the way the family does.
Where it goes
One design language, every age.
L&F Women
Oversized hoodie, wide-leg pant, cropped and boxy rather than long.
L&F Men
Oversized hoodie and ultra-wide sweatpant. The silhouette you see from across the street.
L&F Kids
Slightly exaggerated hoodie and wide-leg pant, the same proportions scaled.
L&F Mini
The mini version. Toddlers in the family shape.
Four silhouettes before thirty products
- The Life Set. Oversized hoodie and wide-leg sweatpant. First Drop 01, available now to reserve.
- The Faith Tee. Heavyweight oversized tee. Next.
- The Everyday Crew. Oversized crewneck. The Forever Forward crewneck is the first of them.
- The Family Short. Relaxed knee-length short for the warm season.
Colour, by season
Core: black, washed charcoal, ivory, heather grey. Seasonal: cherry red, cobalt blue, butter yellow, baby pink, forest green, lavender. Same silhouette, so Mum in ivory, Dad in washed black and the kids in cherry red still read as one family.
Then home
L&F Home follows the family into the house: the same fleece, the same words, on the things a family lives with.
Subscribe
Take 15% off your first order.
Join the list for first access to new silhouettes, restocks in your size, and the occasional note from the atelier.
You're in. Your welcome code is WELCOME15 — mention it when you reserve. We've emailed it to you as well.
By submitting your email you agree to receive marketing emails from Life & Faith — launches, offers and notes from the atelier — as described in our Privacy Policy, and to our Terms & Conditions. Unsubscribe at any time.